How can Spain maintain its position as market leader in tourism in the face of global competition?


Smile and the tourists smile with you


The need to innovate with customers

Tourism seems to be the driving force for our economy’s recovery. But Spain must cease to be a safe haven destination and position itself in terms of price/value both online and offline.


Josep F. Valls Giménez
Marketing Management Department, ESADE


Antonio Catalán

Antonio Catalán

President of AC Hotels
May 2015

Raúl Gonzalez

Raúl Gonzalez

CEO of Barceló Hotels
April 2015

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